Lokal Kuts x TFA Presents:
RAISE
THE
FREQUENCY
A music summit for independent artists who are already running their career like a business whether they realise it or not.
THE EVENT
Part Conference. Part Live Showcase.
Most working musicians are already running a business. They just haven’t been given the tools to do it well. Raise the Frequency brings the music scene into direct conversation with the gig economy. Part conference, part live showcase. The room Singapore’s music scene has been missing.
FOUR HOURS
A half-day music summit in the evening, because that's when the music industry comes alive.
TWO PANELS
Expert panels packed with musicians, producers, managers, PR reps, and rights organisations.
LIVE MUSIC
Real performances throughout the night, not just talks. This one feels like a festival.
Musicians. Producers. Managers. PR reps. Distributors. Rights organisations. All in one room, for one night.
Feels like a festival. Runs like a business event. This isn’t a typical conference, it’s the room that the Singapore music scene has been missing.
PROGRAMME
The Rundown
2:00 PM
Doors Open & Registration
Come in, settle in. A DJ set gets the energy going from the moment you walk through the door. Registration is open and the exhibition booths are ready to explore.
Networking
2:30 PM
Opening Address
We set the stage with a welcome from the founder of Lokal Kuts and co-founder of The Freelancers Academy, followed by a short intro video on the music industry and the gig economy in Asia, because context matters before the conversation begins.
Opening
2:45 PM
Opening Performance
Before we get into the business side of things, we let the music do the talking. One artist, a couple of songs, and the room is set.
Performance
3:05 PM
Panel 1 - From Musician to Entrepreneur
A seasoned musician, a music producer and a talent manager sit down to talk about what it really takes to build a sustainable career in music. The rates, the rights, the relationships, and everything in between.
Sharing
3:55 PM
Break + Live Performances
Take a breather, grab some food, and keep the conversations going. Live performances keep the energy in the room while you connect with the people around you.
Interactive
4:20 PM
Panel 2 - The Business Side Nobody Teaches You
A PR representation, an event management platform and a renowned figure from the music industry to break down the things most musicians only learn the hard way. How to build your public profile, get your music out there, and make sure you’re actually getting paid for your work.
Sharing
5:15 PM
Closing Performance
We close the night the way we started it, with live music. SHO, who joined us on stage for Panel 1, takes it home with a closing set.
Performance
5:45 PM
Networking + Mingle
Interactive
6:30 PM
Official Close
Closing
PANELISTS
The Conversations
Two panels. Six industry voices. The business knowledge they never taught in music school.
01
Panel 1 • 5:35 PM
From Musician to Entrepreneur
MUSICIAN
SHO
SHO is an aspiring singer/songwriter established in 2016 and a LASALLE alumnus as of 2019. She has joined several competitions, namely iSing Singapore 2018, KWC Singapore 2019 and Suara Wisma Geylang Serai 2.0 in which she emerged as Champion for the first two and won 2nd place for the latter. Championing iSing and the Karaoke World Championships(KWC), SHO went on to represent Singapore in Paris and Japan. More recently, SHO shared the stage with multiple talented artists from across the country in our very own local TV Programmes, Singa Maksima and Sinar Lebaran.
SHO continues her musical journey writing songs and releasing them on Spotify. Her pride and joy is her first single “Fighter” released in 2018 where she shares about her struggles as a growing artist. With heavy influences from R&B and Soul, SHO plans to continue writing and sharing her music with the masses.
TALENT MANAGER
SAUD
Saud Alexander is the founder of Corner Room, an artist discovery and programming platform created to make live talent more accessible to organisers, venues, brands and communities. Through Corner Room, Saud works with over 100 artists across live music, DJ-ing, drag, emceeing, spoken word and performance, helping connect them to real opportunities across cultural spaces, hotels, events and community-led platforms.
Alongside running Corner Room, Saud is also an open-format DJ, moving across house, afro house, reggaeton, dancehall, Jersey club and pop edits. As both a curator and performer, Saud understands the realities of freelancing in music, from finding gigs and building networks to positioning yourself clearly and staying ready for opportunities. Their segment explores how artists can be discovered, how freelancers can create access for themselves, and how platforms like Corner Room can help bridge the gap between talent and opportunity.
MUSIC PRODUCER
VINOD
Vinod Dass aka Wovensound is a Straits Times / NME featured producer/musician/educator who holds a Degree in Audio Engineering and Music Production from JMC Academy in Melbourne. His craft reflects a unique ability to connect genres and voices, creating rich narratives that resonate across different genres ranging from Pop, Hiphop, Classical to metal. His collaborations include work with local artists such as Tabitha Nauser, Layyi, Dru Chen, Nathan Hartono, RENE, Abang Sapau, Gentle Bones and Axel Brizzy among many others. Most recently he was the mastering engineer for the 2026 National Day Parade track “Sparkle”.
His musical work has been featured in NME Asia, Bandwagon, The Straits Times, and CNA, with an EP being celebrated in a list of best EPs of 2023 by Bandwagon. His sound design work has been featured globally in Film Festivals around the world (Melbourne/ IRAN/ Mexico/ NewYork). He also produces and composes for brands and companies such as the TENG Company, Prudential, ONE championship and ASUS among others.
His passion for the live stage also brought him to Brisbane, Australia to play at the Dead of Winter Festival (2019) as well as being able to open for Multi Major award winner Hariharan in 2019. Most recently he was part of the lineup for Singapore’s biggest local festival Baybeats (2021) as well Formula 1 Night Race (2022).
02
Panel 2 • 6:50 PM
The Business Side Nobody Teaches You
PUBLIC RELATION
WIDHI
Widhi is a seasoned music publicist and marketing communications professional with over a decade of experience shaping artist narratives, driving strategic partnerships, and building culturally relevant music campaigns across Southeast Asia.
With experience across global organisations such as Sony Music, Nokia, and Apple Music, Widhi has developed a strong understanding of how to position artists, albums, and music projects in ways that connect with both local audiences and regional markets. His work combines cultural insight, storytelling, media strategy, and commercial thinking to help artists build visibility, credibility, and long-term audience connection.
He was awarded Sony Music Employee of the Year for his role in driving L’Arc-en-Ciel’s album sales to platinum status in Indonesia, and was also the architect behind the success of indie band Everybody Loves Irene, supporting their remarkable Asia tour in 2008.
Throughout his career, Widhi has worked with some of Indonesia’s most recognised artists and music projects, including Sheila on 7, Glenn Fredly, and many others, helping translate music stories into campaigns that resonate across culture, media, and audiences.
EVENT MANAGEMENT PLATFORM
DANIEL
Last One Standing is a tech-driven events company redefining how experiences are built, managed, and scaled. Since 2019, we have evolved beyond traditional event services, combining strategy, creative, production, technology, and execution to deliver corporate, charity, community, and large-scale events across Singapore and the region.
Our experience in music and entertainment through TRANCE4M gives us a deep understanding of the complexities of the events industry. Working with international artists, promoters, and industry players across shows in Thailand, Vietnam, and Malaysia has strengthened our ability to navigate different markets and stakeholders while using technology to solve industry challenges.
At the core of our innovation is Deetz, our cloud-based event management platform that connects key event functions and data in one place. By streamlining processes and providing actionable insights, Deetz helps organisers to better navigate around this volatile industry, by reducing costs; assisting organisers in making smarter decisions; and delivering more seamless and engaging event experiences.
MUSIC BUSINESS
RUFUS
Rufus Varghese is a renowned figure in music composition and audio direction, boasting a diverse portfolio across various mediums. His involvement in a Grammy-nominated album highlights his significant influence in the industry. Notably, his compositions have graced films featured at prestigious festivals like the International Film Festival in Manhattan. With a pivotal role at Lion Studios, he’s garnered recognition from esteemed outlets. His versatile career spans film, television, gaming, and collaborations, showcasing his mastery in sound design. Rufus’ journey embodies resilience and a quest for excellence, reshaping local soundscapes and setting new standards in audio production.
PARTNERS & SPONSORS
Together, We Make It Happen
We’re grateful to the organisations and brands that believe in this vision.. Click on each partner or sponsor’s image to learn more about their work.
Community Partner
Venue Partner
Entertainment Partner
Media Partner
ORGANISERS
Who's Behind Raise The Frequency
AVOCADO JAM STUDIO
Lead Organiser
A boutique live-experience organiser based in Singapore, specialising in intimate, premium, artist-focused showcases that highlight authenticity, connection, and high-quality performance environments.
THE FREELANCERS ACADEMY
Community Partner
A community empowering freelancers, solopreneurs, and self-employed individuals to build, structure, and scale their businesses. 500+ members across Malaysia and Singapore.
Limited Spots Available
Secure Your Spot Today
31 October 2026 · City Music Singapore · 2:30 PM – 6:30 PM
This is a space for musicians who are building something real. Whether you’re just starting out or years into your journey, you belong in this room. Come as you are, leave with the tools, the connections, and the community to go further
Frequently Asked Questions
Where exactly is the event?
The event is held at City Music Singapore, a frontier of excellence in Singapore’s music scene.
How much are tickets?
Ticket is at SGD$55 for individual and SGD$90 for buddy. Capacity is limited to 50 seats, so we recommend securing your seat early.
Who is this event for?
This summit is built for independent musicians, vocalists, DJs, beatmakers, producers, and anyone working in or around the music industry as a freelancer or solopreneur. Industry professionals in PR, management, legal, sync, and brand partnerships are also warmly welcome.
Is food and drinks provided?
Yes, light refreshments will be available during the break and networking segment. The format is intentional. It mirrors how the music industry actually operates, and we want the room to have that energy.
How can my brand partner or sponsor this event?
We have sponsorship and partnership opportunities available across multiple tiers. Reach out to us at avocadojamstudio@gmail.com or hello@thefreelancersacademy.com and we’ll send you the sponsorship deck.
Will the panels be recorded?
Select highlights may be shared on our social media platforms post-event. Full recordings are not guaranteed. We recommend attending in person to get the full experience.
